4.14 | on-ground | style tile crit + social media kit

Due Today: 2 Style Tiles to S26_Project2_DesignProcess

For Today:

  • Discuss Social Media Kit
  • Small Group Critique of Style Tiles + provide 3 digital comments

Social Media Kit

Design 5 promotional assets to extend your event brand across platforms using Photoshop, Illustrator, or Adobe XD. Start with layout sketches and move into polished mockups.

Pick any 5:

  • IG Post (1080×1080)
  • IG Story (1080×1920)
  • FB Event Banner (1200×628)
  • Twitter/X Promo (1200×675)

Design Best Practices

  • Keep it simple: Focus on one message per post.
  • Use hierarchy: Make your headline pop using size, weight, or color.
  • Stick to your brand: Use consistent fonts, colors, logos, and tone from your website.
  • Design for small screens: Avoid tiny text—view at 100% often!
  • Use guides or grids for alignment
  • Use whitespace: Don’t overcrowd—leave breathing room.
  • Add a CTA: “Tap for more,” “Save the date,” or a URL (use eventsite.com, not long links).
  • Check contrast & legibility: Especially over photos—use overlays or type boxes if needed.
  • Keep file dimensions accurate
  • Save in .JPG or .PNG for submission

Sketch to Final Example Process:

Software Tips

  • Use Artboards in Photoshop or Illustrator to set up all 5 assets in one file.
  • Use XD Repeat Grid to quickly mock up carousel or story sets.
  • Export at correct pixel sizes (JPG or PNG).

Project 1 Timeline:

  • tr4.16 mobile/tablet/desktop mockups using selected style tile for homepage (3 mockups total + must include logo)
  • t4.21 homepage mockup revisions + subpage mockups – small crit
    15 social media thumbs + ideation (moved from 4.16)
  • tr4.23 development plan + wireframes
  • Finals Week w 5.6@midnight Final Project Due Date

For Next Class (Thursday):

  1. mobile/tablet/desktop mockups using selected style tile for homepage (3 mockups total + must include logo) for critique to S26_Project2_DesignProcess
  2. 15 social media sketches (study)